Meet Heartlight: A Glowing New Chapter for The Heart Division

Fellow Heart Travelers, we’ve got a big, beautiful update to share - and yes, we totally planned it this way (wink, wink).

The Heart Division has always been more than candles and art. It’s a transmission. A frequency vibe. A wink from the universe that says, “Hey, you’re not alone.” Since 2019, it’s been our mission to create things that stir the soul, spark connection, and maybe even make you giggle while doing it. And now, we’re thrilled to tell you about our newest evolution:

Heartlight is here—and it’s glowing from 36 Spring Street.

So, what exactly is Heartlight? Think of it as the fabulous, intentional front door to everything you’ve loved about The Heart Division… with a whole lot of new magic baked in. It’s the store, the sanctuary, the snarky-sassy-serene gallery experience we always dreamed of - but now lovingly curated and run by someone who’s been here all along: Anja.

The Story Behind the Shift (and Why It Feels So Right)

You might already know Anja. She’s been holding space at the shop with her magnetic blend of warmth, wit, and weirdness for a while now. But her connection to this place runs deeper. In her own words, Heartlight wasn’t born overnight. It started as a spark - a longing for a place where “art, energy, and intention could live side by side.”

When the stars aligned (and let’s be honest, a little burnout knocked), Christopher - the creative force behind The Heart Division - knew it was time for a new rhythm. “I finally saw the truth,” he says. “I cannot do this by myself. I needed help, big time. Not just hired help. A co-creator.”

Anja was the clear choice. When she said she wanted to rename the front-end of the shop to Heartlight, there was a moment of hesitation… and then, instant clarity. That name? It fit like destiny. Suddenly, this wasn’t just a restructure - it was an expansion of everything The Heart Division ever hoped to be.

So What’s Changing?

In a word? Flow.

Heartlight is now the gallery and storefront expression of The Heart Division, curated by Anja. It’s where you’ll find our signature soy-blend candles, art, books, enamel pins, oracle cards, mystical oddities, and more. If it glows with intention or gives your shadow-self something to laugh about, it’s probably at Heartlight.

The Heart Division, meanwhile, continues as a creative container for Christopher’s deeper work - art, storytelling, candle design, and soon to be launched - heart-based coaching (plus some surprises we’ll share later). The website will continue to evolve, with new candles, products, spiritual offerings, and expanded partnerships including Anja and Corbin.

If you’re wondering whether Christopher is vanishing into the ether - don’t worry. You’ll still catch him in the shop one Sunday a month and on special occasions. And if you ever want to tour the candle studio or talk about the weird and the wonderful with the man himself, all you have to do is ask.

Why This Feels Like Destiny (Because It Is)

Let’s be real: entrepreneurship is a wild ride. It starts with a dream, gets real fast, and eventually teaches you things about yourself you didn’t even know you needed to learn. For Christopher, it meant learning he’s a starter - a visionary spark who births beautiful things, but needs trusted hands to help them grow. Anja, on the other hand, is a cultivator of space and vibe—a magnetic force who turns ideas into experience.

Together? They’ve built a rhythm. Heartlight is the beat you can walk into. The Heart Division is the frequency behind it all.

Come Feel the Glow

If you’ve visited before - come again. Things are different now, in the best way.

If you’re new - welcome. You don’t need a password or a secret handshake to walk through the door. You just need curiosity. And maybe a sense of humor.

Heartlight is open most days at 36 Spring Street in Eureka Springs. Anja will be there with music on and incense going. The shelves will be filled with love-laced treasures. And somewhere in the background, you might just feel the hum of something sacred… familiar… and entirely new.